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Strategic Communications and Message Development
The globalized world provides institutions and individuals with vast amounts of information — the challenge is to get the right message delivered effectively, economically and professionally to the right audience.
At The Cohen Group, communications and messaging are a key part of our effort to make you successful. We develop and implement communications strategies that focus on specific client needs and goals and integrate the policy, legislative and press aspects of message development and target audience identification. A Cohen Group communications plan incorporates substantive and stylistic guidance for presenting a client's case to the print and broadcast media, trade publications, think tanks and Administration and Congressional decision-makers. Each plan is different and tailored to the client, using tools ranging from grassroots advocacy to third-party validators, and from editorial board meetings to targeted radio and satellite television messaging and internet companies.
This team is spearheaded by Secretary Cohen, Ambassador Marc Grossman, Bob Tyrer, and HK Park. |
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